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Channel: ad exchange – ZEDO, Inc.
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Part 1: Exchanges vs. Ad Networks: The agency perspective

A big question for me and the industry is whether exchanges are better than ad networks. What do you think? Let me start by comparing the two from the advertiser perspective. I am focusing only on...

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ZEDO Announces the ZINC Exchange!

There are many ways that publishers and advertisers can sell and buy ad space. Today, the easiest and quickest way for advertisers to buy is with an Ad Exchange. Advertisers like exchanges because they...

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Buy iPad ads on the ZINC Ad Exchange

Last week a brand new ad exchange, ZINC, was launched by ZEDO, Inc. ZINC itself is revolutionary, but now we are going a step further…check this out: With the ZINC Exchange, advertisers can directly...

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ZEDO Advertising Technology Updates – April

We introduced a new innovation that we believe is going to revolutionize the online advertising space, improved ad serving functions, created better forecasting, launched a new way for publishers to...

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Publishers: Why Private Premium Exchanges are Best for You

Advertisers jumped on the idea of ad exchanges when they first came to the market. But for publishers, the advent of exchanges only meant a way of taking remnant impressions and selling them off at the...

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ZEDO Is More Than You Think We Are

Because we have been in the ad tech business longer than just about anyone else, people think they already know ZEDO. And yet they may not. Over the past eleven years, we have constantly changed our...

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Effective Ad Placement

Where an ad appears on a site can often be a determiner of how well the ad performs. Traditionally ads at the top of a page were assumed to have the best performance. However, advances in both site...

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